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SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Imane
WILD

Senior VP Global Head of Medical Affairs

CASE STUDY / DAY 1

Using data to compliantly inform medical affairs activities: Yes, we can!

No one disputes the role of data in marketing activities: from customer segmentation and market research to sales data. Marketing departments base most of their activities and spend on data ensuring they measure the Impact (metrics). For medical affairs, while science is part of their DNA, they are mainly generating data rather than using data to inform their tactical planning e.g. how to deploy MSLs, how many publications are enough to improve patient outcomes, etc. This talk is aimed at sharing few ideas on how to use data to support better outsourcing and impact in medical affairs.

CASE STUDY / DAY 1

Maximising the current & future value of Real-Word Evidence

The amount, quality and accessibility of real-world data continues to grow. Artificial intelligence techniques such as machine learning that have underpinned the success of online commerce giants, are now considered bread and butter to a new generation of bioinformaticians. So, what is the problem? In this presentation, I will outline common pitfalls and missed opportunities; and discuss ways in which the pharmaceutical industry can maximise the future potential of real-world evidence.

  • Broad classification of historic real-world evidence
  • Future trends in real-world data collection, ownership and accessibility
  • Considerations when designing RWE studies
  • How medical affairs can add value to RWE projects
  • Discussion of how to maximise the future scientific and commercial impact of RWE

Christopher
BURTON

Section Head, Global Medical Affairs

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Pierre-Henri
BELIN

Global Commercial Integration Head

Christopher
BURTON

Section Head, Global Medical Affairs

Artur
BAUHOFER

Senior Director Corporate Medical Affairs

Imane
WILD

Senior VP Global Head of Medical Affairs

Daniel
KALANOVIC

Vice President, Global Medical Team Lead, Immuno-Oncology,
Lung Cancer, Renal Cancer

Klaus
VIEL

Head Global Medical Affairs Operations

CASE STUDY / DAY 2

Investigator initiated trials (IITs) - exploring the field for new indications

Most pharmaceutical companies are supporting IITs financially and logistically to gain insight on the new potential indications and to extend the knowledge of their own approved products. It is difficult to decide which projects are interesting enough to provide support and which are not. In the presentation, also some insights on how to come from the project idea to a final study agreement will be provided.

  • The pros and cons of not being the sponsor of a trial
  • What is possible and what should be avoided by the supporter of a trial?
  • How to decide which project is worth to fund?
  • What can we get from IITs?

Artur
BAUHOFER

Senior Director Corporate Medical Affairs

Daniel
KALANOVIC

Vice President, Global Medical Team Lead, Immuno-Oncology,
Lung Cancer, Renal Cancer

CASE STUDY / DAY 2

The Evolution of Medical Affairs in Oncology

Over the last 10 years, oncology has seen an unprecedented dynamics in
scientific discovery, regulatory approvals, competing treatment options,
and debates about affordability of cancer care.
During that time frame Pfizer Oncology has launched over 10 new products
in more than 14 indications. More importantly, these launches were
highly different regarding treatment landscapes, size of patient populations,
and key stakeholders. As a result, medical affairs has evolved its
working model in various iterations on a global, regional, and local level.

  • Evolution in Global Organizational Structure, i.e. global vs. regional vs. country
  • Evolution of structure within medical affairs teams, i.e. formation of specialized subteams and functions
  • Evolution of required skill set for medical affairs leaders in oncology
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