6th Annual Global
Medical Affairs
Summit

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Past Speakers

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

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Makarand Bagul

Senior Medical and Technical Director

CASE STUDY

The Role of Medical Affairs in Launching Innovative Products

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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My presentation will focus on the changing role of medical affairs in launching new products. I will discuss key capabilities needed for ensuring medical affairs lead launches.

Andreas Gerloff

Vice President, Global Head of Medical Customer Excellence

CASE STUDY

The Future of Medical Communication: Embracing Omnichannel Strategies

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Goran Martinovic

Global Medical Affairs Head of Innovation Hub

CASE STUDY

Why Do We Need Re-Think Medical Affairs, Again?

Broader introduction of large language models (LLMs) in Health care systems will drive some major changes in the business model for pharma. In this respect, medical affairs will need to re-design their scope, remit, objectives, as well as skills and competencies.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Marco Mazzone

Global Head of Medical Affairs Innovation

CASE STUDY

Progressing Patient Journey-Driven Innovation Across Global Medical Affairs

The Patient Journey Framework is the common lens for interpreting patient insight and making business decisions that address the unmet needs of our key stakeholders. It also provides a focal point for ensuring a patient-centric innovation mindset evolution across the organisation. In my presentation, I am going to share some recent experiences for progressing patient journey-driven innovation in Global Medical Affairs.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Paolo Marchi

Director, Global Medical Communications Rare Diseases Early Indications

CASE STUDY

A Medical Affairs Approach to Omnichannel Communication

This presentation will focus on a case study (preparatory work, challenges, future direction) related to Medical Affairs approach to omnichannel communication strategy.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
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Makarand Bagul

Senior Medical and Technical Director

CASE STUDY

The Role of Medical Affairs in Launching Innovative Products

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

My presentation will focus on the changing role of medical affairs in launching new products. I will discuss key capabilities needed for ensuring medical affairs lead launches.

22

Andreas Gerloff

Vice President, Global Head of Medical Customer Excellence

CASE STUDY

The Future of Medical Communication: Embracing Omnichannel Strategies

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
33

Goran Martinovic

Global Medical Affairs Head of Innovation Hub

CASE STUDY

Why Do We Need Re-Think Medical Affairs, Again?

Broader introduction of large language models (LLMs) in Health care systems will drive some major changes in the business model for pharma. In this respect, medical affairs will need to re-design their scope, remit, objectives, as well as skills and competencies.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
44

Marco Mazzone

Global Head of Medical Affairs Innovation

CASE STUDY

Progressing Patient Journey-Driven Innovation Across Global Medical Affairs

The Patient Journey Framework is the common lens for interpreting patient insight and making business decisions that address the unmet needs of our key stakeholders. It also provides a focal point for ensuring a patient-centric innovation mindset evolution across the organisation. In my presentation, I am going to share some recent experiences for progressing patient journey-driven innovation in Global Medical Affairs.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
55

Paolo Marchi

Director, Global Medical Communications Rare Diseases Early Indications

CASE STUDY

A Medical Affairs Approach to Omnichannel Communication

This presentation will focus on a case study (preparatory work, challenges, future direction) related to Medical Affairs approach to omnichannel communication strategy.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Ahmed Nasr

Operations Director Egypt and Director Milk Africa & Turkey

Khaled Elsharkawy

Integrated Supply Chain Senior Director

Mueen Uddin Siddique

Senior Director – Access Network Procurement

Shannon Hore

Senior Vice President Procurement and Logistics

Sandeep Sharma

Director Group Procurement & International Markets Supply Chain

Hottest topics

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Testimonials

What our users say about our conferences

In general, it was useful and insightful. Thanks a lot!
CSL Behring
Senior Director Medical Affairs
Very productive and inspiring, good networking opportunities.
Grünenthal
Senior VP Global Head of Medical Affairs
Well organised event with professional speeches, very informative, helps to enhance knowledge and experience.
Servier
Head of International Medical Affairs
The topics presented were interesting and I was able to take away some new ideas. I really liked hearing from other pharma companies.
AstraZeneca
Country Medical and Regulatory Director

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