6th Annual Global
Medical Affairs Summit
Event is Over
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Past Speakers
SEE THE PREVIOUS SPEAKERS & CASE STUDIES
CASE STUDY
The Role of Medical Affairs in Launching Innovative Products
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
My presentation will focus on the changing role of medical affairs in launching new products. I will discuss key capabilities needed for ensuring medical affairs lead launches.
- 01Exploration of Omnichannel Communication: Delving into the transformative world of omnichannel communication within global and local medical affairs
- 02Strategies and Requirements for Implementation: Discussing strategies and requirements necessary for implementing an effective omnichannel approach
- 03Leveraging data for Personalisation: Highlighting how data can be used to refine and personalise communication methods, enhancing impact on the target audience
- 04Cross-Functional Communication: Addressing the importance of facilitating effective cross-functional communication between medical and commercial teams, fostering a unified strategy
- 05Tailoring Content and Messaging: Exploring methods to tailor content and messaging to meet the diverse preferences of various healthcare professionals and stakeholders
- 06Valuable Insights and Practical Tools: Offering valuable insights and practical tools for enhancing communication strategies in the rapidly evolving healthcare sector
CASE STUDY
The Future of Medical Communication: Embracing Omnichannel Strategies
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Exploration of Omnichannel Communication: Delving into the transformative world of omnichannel communication within global and local medical affairs
- 02Strategies and Requirements for Implementation: Discussing strategies and requirements necessary for implementing an effective omnichannel approach
- 03Leveraging data for Personalisation: Highlighting how data can be used to refine and personalise communication methods, enhancing impact on the target audience
- 04Cross-Functional Communication: Addressing the importance of facilitating effective cross-functional communication between medical and commercial teams, fostering a unified strategy
- 05Tailoring Content and Messaging: Exploring methods to tailor content and messaging to meet the diverse preferences of various healthcare professionals and stakeholders
- 06Valuable Insights and Practical Tools: Offering valuable insights and practical tools for enhancing communication strategies in the rapidly evolving healthcare sector
CASE STUDY
Why Do We Need Re-Think Medical Affairs, Again?
Broader introduction of large language models (LLMs) in Health care systems will drive some major changes in the business model for pharma. In this respect, medical affairs will need to re-design their scope, remit, objectives, as well as skills and competencies.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01LLMs are bringing major disruption to healthcare
- 02Medical affairs will have to profile itself as a leading force for pharma in future
- 03The focus of medical affairs will shift towards all kinds of insights & data collection (e.g. CT, RWE, real-time data) and towards partnering with the HCSs in managing the patients on their individual patient journeys
CASE STUDY
Progressing Patient Journey-Driven Innovation Across Global Medical Affairs
The Patient Journey Framework is the common lens for interpreting patient insight and making business decisions that address the unmet needs of our key stakeholders. It also provides a focal point for ensuring a patient-centric innovation mindset evolution across the organisation. In my presentation, I am going to share some recent experiences for progressing patient journey-driven innovation in Global Medical Affairs.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Medical Excellence
- 02Medical Affairs Innovation
- 03Patient Centricity
CASE STUDY
A Medical Affairs Approach to Omnichannel Communication
This presentation will focus on a case study (preparatory work, challenges, future direction) related to Medical Affairs approach to omnichannel communication strategy.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Medical Excellence
- 02Medical Affairs Innovation
- 03Patient Centricity
CASE STUDY
The Role of Medical Affairs in Launching Innovative Products
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
My presentation will focus on the changing role of medical affairs in launching new products. I will discuss key capabilities needed for ensuring medical affairs lead launches.
- 01Exploration of Omnichannel Communication: Delving into the transformative world of omnichannel communication within global and local medical affairs
- 02Strategies and Requirements for Implementation: Discussing strategies and requirements necessary for implementing an effective omnichannel approach
- 03Leveraging data for Personalisation: Highlighting how data can be used to refine and personalise communication methods, enhancing impact on the target audience
- 04Cross-Functional Communication: Addressing the importance of facilitating effective cross-functional communication between medical and commercial teams, fostering a unified strategy
- 05Tailoring Content and Messaging: Exploring methods to tailor content and messaging to meet the diverse preferences of various healthcare professionals and stakeholders
- 06Valuable Insights and Practical Tools: Offering valuable insights and practical tools for enhancing communication strategies in the rapidly evolving healthcare sector
CASE STUDY
The Future of Medical Communication: Embracing Omnichannel Strategies
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Exploration of Omnichannel Communication: Delving into the transformative world of omnichannel communication within global and local medical affairs
- 02Strategies and Requirements for Implementation: Discussing strategies and requirements necessary for implementing an effective omnichannel approach
- 03Leveraging data for Personalisation: Highlighting how data can be used to refine and personalise communication methods, enhancing impact on the target audience
- 04Cross-Functional Communication: Addressing the importance of facilitating effective cross-functional communication between medical and commercial teams, fostering a unified strategy
- 05Tailoring Content and Messaging: Exploring methods to tailor content and messaging to meet the diverse preferences of various healthcare professionals and stakeholders
- 06Valuable Insights and Practical Tools: Offering valuable insights and practical tools for enhancing communication strategies in the rapidly evolving healthcare sector
CASE STUDY
Why Do We Need Re-Think Medical Affairs, Again?
Broader introduction of large language models (LLMs) in Health care systems will drive some major changes in the business model for pharma. In this respect, medical affairs will need to re-design their scope, remit, objectives, as well as skills and competencies.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01LLMs are bringing major disruption to healthcare
- 02Medical affairs will have to profile itself as a leading force for pharma in future
- 03The focus of medical affairs will shift towards all kinds of insights & data collection (e.g. CT, RWE, real-time data) and towards partnering with the HCSs in managing the patients on their individual patient journeys
CASE STUDY
Progressing Patient Journey-Driven Innovation Across Global Medical Affairs
The Patient Journey Framework is the common lens for interpreting patient insight and making business decisions that address the unmet needs of our key stakeholders. It also provides a focal point for ensuring a patient-centric innovation mindset evolution across the organisation. In my presentation, I am going to share some recent experiences for progressing patient journey-driven innovation in Global Medical Affairs.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Medical Excellence
- 02Medical Affairs Innovation
- 03Patient Centricity
CASE STUDY
A Medical Affairs Approach to Omnichannel Communication
This presentation will focus on a case study (preparatory work, challenges, future direction) related to Medical Affairs approach to omnichannel communication strategy.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Medical Excellence
- 02Medical Affairs Innovation
- 03Patient Centricity
CASE STUDY
From Burnout to Balance: Proactive Measures, Training Programs, and Resources to Support Mental Health to Prevent Employee Overwhelming
In today’s fast-paced and demanding work environment, the well-being of our employees is of utmost importance. Burnout and feeling overwhelmed can have significant negative impacts on both individual and organisational levels. However, by taking proactive steps and providing the right support, we can create a healthier and more balanced workplace. In this presentation, we will explore key strategies, training programs, and resources that can empower organisations to address challenges head-on and foster a culture of mental well-being.
- 01Understanding Burnout: Learn to recognise the signs and symptoms of burnout, such as emotional exhaustion, decreased productivity, and increased cynicism, to proactively address issues before they escalate.
- 02Proactive Measures: Discover a range of proactive measures that organisations can implement, including flexible work arrangements, stress management programs, and mindfulness initiatives, to prevent burnout and promote work-life balance.
- 03Training Programs: Explore effective training programs that can equip employees and managers with the necessary skills to manage stress, set boundaries, and foster a supportive work environment.
- 04Resources for Support: Identify valuable resources, both within and outside the organisation, that employees can access to seek help and support when facing mental health challenges.
- 05Cultivating a Culture of Well-being: Understand how to create a workplace culture that prioritises.
CASE STUDY
21st Century Human Insight (& the Death of “Assessment”)
We no longer live in a top-down world where employees accept the idea of being “assessed” without question. So, how can organisations optimally leverage psychometric/behavioural data in a way that aligns with company values, such as empowerment, inclusion, trust and transparency? In this session, learn about Prescient, the new in-house approach at Lloyds Banking Group, designed to put the dark days of assessment behind us and usher in the era of human insight.
- 01Moving to a multi-method, multi-trait and multi-stakeholder approach
- 02Introducing the Prescient methodology that leaves few stones unturned
- 03In-housing & scaling up a draw-down, self-service model intended to empower
- 04Anchored in deep expertise to safeguard employees and their personal data
CASE STUDY
Inclusive Workplace & Work Life Imbalance
After a brief presentation on the pharma generics market B2B and the changing environment, we will focus on understanding the customer journey, different points on interactivity, and how a customer-centric approach will change the dynamics of partnerships.
- 01Customer journey
- 02Interactivity across the cycle
- 03Customer centricity on generics landscape
- 04B2B strong relationships in data-driven decision-making environment
CASE STUDY
Courageous Leadership — What HR Should and Should Not Do
Courageous leadership is a key success factor for high-performing businesses. Leaders who demonstrate the right level of courage through vulnerability, decision-making, diversified thinking, asking for feedback and listening are the ones who will be successful and thrive. The role of HR is to coach leaders but leave them the space to make their own mistakes. The role of HR is not to lead the teams leaders should lead…
- 01Instagram vs. Reality
- 02Case Study: Operationalising Omnichannel
- 03Case Study: Anatomy of an Omnichannel Journey
Ahmed Nasr
Operations Director Egypt and Director Milk Africa & Turkey
Khaled Elsharkawy
Integrated Supply Chain Senior Director
Mueen Uddin Siddique
Senior Director – Access Network Procurement
Shannon Hore
Senior Vice President Procurement and Logistics
Sandeep Sharma
Director Group Procurement & International Markets Supply Chain
Hottest topics
LOOK AT THE TOPICS THAT WERE DISCUSSED
- 01Talent Development Strategies for Medical Affairs
- 02Omnichannel Communication Strategy
- 03Precision Medicine and Personalised Healthcare
- 04Digital Health, Innovation and Artificial Intelligence
- 05What Does the Future Hold for Global Medical Affairs?
- 06Aim to achieve better health outcomes for patients while controlling or reducing healthcare costs
Testimonials
What our users say about our conferences
In general, it was useful and insightful. Thanks a lot!
CSL Behring
Senior Director Medical Affairs
Very productive and inspiring, good networking opportunities.
Grünenthal
Senior VP Global Head of Medical Affairs
Well organised event with professional speeches, very informative, helps to enhance knowledge and experience.
Servier
Head of International Medical Affairs
The topics presented were interesting and I was able to take away some new ideas. I really liked hearing from other pharma companies.
AstraZeneca
Country Medical and Regulatory Director
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