The primary goal of medical education for HCPs is to improve patients care. Medical education demands are continuously evolving, and medical affairs educational strategies need to continue to evolve to establish effective education. Patients/patients advocates can be actively involved in the education of HCPs. To move beyond the traditional “passive” involvement of patients for “clinical demonstration” patients could be involved in co-creation and execution of the educational program to ensure that patients’ perspectives and preferences are taken into decision making process. Patient involvement in the education of HCPs can improve patient-HCP interaction, can “enrich” patient-HCP partnerships in clinical settings.

• Medical educational projects co-created with patients
• Main learning how to involve patients in meaningful ways, to address education gaps to optimize patient care and impact health outcomes
• Future directions for patient involvement in the education of HCPs

The rapid development of new communication channels and ways of working have brought a number of adaptations on how medical affairs works and communicates with HCPs. Some of those changes affect the role of the Medical Science Liaison directly.

• How does Omnichannel communication influences the quantity and quality of medical insights
• Do we need to include Digital Opinion Leader in our list of External Experts/KOL/KTLs?
• What is a “Digital MSL”?

This presentation aims to demonstrate the value of omnichannel in medical communications, how we can ensure the right HCP receives the correct information at the right time through the right channel, and how the pharma industry needs to evolve and adapt due to the evolving digital world.

• Digital/classical engagement
• Omnichannel in a holistic scientific communication strategy
• The future of medical affairs in the pharma industry implementing omnichannel